April 14th, 2020
Can we count on each other for survival?
In 2050 it’s expected the population will be around 9 Billion & plastic production will triple, presumably there will be more plastic than fish in the sea. The average American family takes home almost 1,500 plastic shopping bags a year, but in that same year only recycles 15; the rest end up in landfills or as litter, lining our shorelines or finding its way to the sea.. Used for an average of 12 minutes, while it takes 500 (or more) years for it to degrade in a landfill. 100,000 marine animals are killed by plastic bags alone, annually.
Every species on the planet works towards the benefit of the ecology and environment that it lives in - innocent to what humans have done. We need to re-examine our relationship with nature.
Our actions as humans shape our future…for better or for worse. So what can be done? What is the legacy we hope to leave behind? For our SS21 collection we utilized fabric made from recycled ocean bound plastic, this, amongst many other efforts, is a chance to change the direction we are headed as a species. Reduce, reuse, recycle responsibly, refuse all single use plastics, push for laws that protect the ocean.
CRTFDs mission is to re-examine our relationship with nature. Focused on bringing to light global issues, learning how to combat them, and then lead by example with the purpose of sustainable productization. Our motto: Better products for a better world.